Strong heritage, focus on family and a vision to build on a foundation of innovation. “This is Kingsport” was a city-wide movement to celebrate and share 101 years of achievements and the continuation of an inspired outlook in the mountainous city of Kingsport, TN. This project was strategy-focused, with new and versatile branding, a brand video encompassing the vision, and website to showcase it all. After it’s implementation, the City of Kingsport was ready to share what makes it a good place to live, work and play.

Sync Space is a network of entrepreneur centers and activity and a key partner with the State of Tennessee. They work closely with universities and colleges throughout Tennessee and Virginia to promote economic development through entrepreneurship and innovation. ARO has created elevated branding and communication tactics to deliver on Sync Space's goal of connecting entrepreneurs with opportunity.

Now the largest building materials manufacturer in the country, The General Shale team was looking to modernize the way they connected with their consumers and businesses around the world when ARO partnered with them and ushered in a new way of connecting with their consumers. Since that partnership began, we have become their agency of record and work with them on a variety of different projects, from marketing strategy, print management, social media strategy, and web development to design and branding work.

ARO partnered with the city of Greeneville, TN to capture the beauty, history, and rich community of the city and create a modern representation of future plans for their continued economic development and tourism initiatives. ARO designed and hand-painted a “Greetings From…” mural inspired by the heritage, adventure and hospitality of Greeneville, all while creating a fresh, user-friendly website to support the needs of the community.

ARO’s partnership with the City of Kingsport is largely centered around tourism and economic development initiatives. Most recently, ARO was tasked to create a city-wide marketing booklet to be used as a tool in recruitment. Additionally, throughout recent Opportunity Zone legislation, we have created a Kingsport prospectus document used to better inform both local and external shareholders in downtown revitalization projects.

ARO created a spot for Visit Chattanooga catered towards a millennial demographic. This spot featured the numerous things to experience throughout the city, as well as the ease of travel to and from larger cities. With a bit of wit and a lot of beauty, we created a video fully showcasing the experience of Chattanooga.

ARO partners with the Kingsport Chamber of Commerce to create a brand and strategy for their annual dinner. An event that is sold out every year with over 1,700 people in attendance, it is the  largest Chamber of Commerce Dinner in the United States. ARO reimagines the theme each year and develops  the overall brand and the collateral for the evening. As a staple in the region, this event allows inspiring and  creative work while also requiring us to be aware of the marketing and branding strategies resulting in an  unforgettable evening for all. Yearly theme development, logo design and graphics package as well as print material design and fulfillment.