ARO + PopFizz

Kingsport based Advertising Agency, ARO Creative, announces strategic partnership to bring Emmy-Award winning production agency, PopFizz, to the Appalachian Highlands Region.

ARO + PopFizz

PopFizz Productions, a two-time Emmy Award-winning production agency, acts as the full-service production division of ARO. Through this partnership, we are able to offer unparalleled quality and creative, delivering work that masters the art of visual media.

READ THE PRESS RELEASE
VIEW THEIR WORK

KINGSPORT/JOHNSON CITY, September 1st 2019

Kingsport based Advertising Agency, ARO Creative, announces strategic partnership to bring Emmy-Award winning production agency, PopFizz, to the Appalachian Highlands Region.

PopFizz already plays a key role in highlighting and attracting attention to the many economic development activities for the State of Tennessee and TNECD. This new partnership will be focused strongly on the momentum of East Tennessee and Southwest Virginia.

“Bringing nationally recognized production capabilities to our local market allows us to continue to focus on the benefit of the region as we expand across several key markets in the Southeast.” PopFizz is a two-time Emmy award-winning production company based out of Knoxville, Tennessee and employs digital artists, editors, producers, filmmakers, and photographers.

A further consideration for the partnership to choose Northeast Tennessee over other regions of the state was the availability of high-level talent. With ETSU’s robust digital media department, a strong resource for talent is readily available for the partnership to hire employees and contractors. “As an ETSU graduate, we are always looking to give back and to hire fellow alumni. Establishing internship opportunities created a conduit to hire employees, and as the partnership continues to grow, has been key in our decision to locate here,” says Shutt.

“We are very excited to partner with ARO Creative and become part of the Appalachian Highlands Regional vision to be a center of tourism and economic development”
– Bryan Allen, Managing Partner and Founder of PopFizz.

“As a strategic creative agency, we are excited about this partnership as we continue to further expand into tourism efforts and talent attraction,”
– Ashley Shutt, President of ARO Creative.

Download the full press release

PopFizz Portfolio Selection

TNECD

Economic Development Initiatives

The Tennessee Department of Economic & Community Development runs a statewise campaign called Mastered in Tennessee. It highlights business acumen, land offerings and much more in an effort to bring more businesses to the state.

TN Remastered
– In Partnership with Amazon

Tourism With A Twist

Shining new light on Tennessee’s renowned manufacturers, PopFizz partnered with Amazon to produce a streaming video series promoting Tennessee’s most unique areas and businesses to millions of viewers.

Knoxville Zoo

Attracting New Visitors

In a place like ours, outdoor adventure can be found around every corner for both the enjoyment of our visitors, or an afternoon with our neighbors. Partnering with the Knoxville Zoo was a chance to share stories relatable to all.

COMBINED PORTFOLIO

State of Tennessee

City of Kingsport

TNECD

Travel Channel

Food Network

Bristol Motor Speedway

Discovery Network

General Shale

Knoxville Zoo

Skybridge

Samantha Culbertson, Co-Founder and Art Director, ARO Creative Inc

COMBINED PORTFOLIO

State of Tennessee

City of Kingsport

TNECD

Travel Channel

Food Network

Bristol Motor Speedway

Discovery Network

General Shale

Knoxville Zoo

Skybridge

REQUEST FULL PORTFOLIO

ashley@aroinc.com | 423-262-6339

REQUEST FULL PORTFOLIO

ashley@aroinc.com
423-262-6339