About
Strong heritage, focus on family and a vision to build on a foundation of innovation. “This is Kingsport” is a city-wide movement to celebrate and share 101 years of achievements, promises kept and an inspired outlook. Through the implementation of a well-planned strategy, new and versatile branding, a brand video encompassing the vision, and website to showcase it all, Kingsport is ready to share what makes it great.
About
Strong heritage, focus on family and a vision to build on a foundation of innovation. “This is Kingsport” is a city-wide movement to celebrate and share 101 years of achievements, promises kept and an inspired outlook. Through the implementation of a well-planned strategy, new and versatile branding, a brand video encompassing the vision, and website to showcase it all, Kingsport is ready to share what makes it great.
The Brand
To communicate the “The is Kingsport” initiative, new branding was created. This inclusive mark was created to highlight and uplift any type of activity, place, or happening within the City. The branding resources and guidelines were shared with all agencies and city partners to be utilized throughout all marketing efforts and create a clear, consistent voice for the City of Kingsport.
The Video
The culmination of the heart and voice of the “This is Kingsport” message is captured in our 2 minute video. Filmed at more than 20 locations across the city, we brought focus to residents, places, and traditions upheld and cherished by Kingsport since its beginning.
The Video
The culmination of the heart and voice of the “This is Kingsport” message is captured in our 2 minute video. Filmed at more than 20 locations across the city, we brought focus to residents, places, and traditions upheld and cherished by Kingsport since its beginning.
The Strategy
The strategy we developed gave focus to 4 different pillars for Kingsport: lifestyle, neighbors, economic development, and Kingsport’s strategic partners. Tactics were catered to each group for maximum reach and connection to the residents and visitors of Kingsport.
At the core of the strategy was the new message, “This is Kingsport”.
The Strategy
The strategy we developed gave focus to 4 different pillars for Kingsport: lifestyle, neighbors, economic development, and Kingsport’s strategic partners. Tactics were catered to each group for maximum reach and connection to the residents and visitors of Kingsport.
At the core of the strategy was the new message, “This is Kingsport”.
WE CREATE SUCCESSFUL STRATEGIES WITH AMAZING CLIENTS AND BRANDS.