The Inventor Center is the result of a public-private partnership led by the City of Kingsport. The Inventor Center has the opportunity to be a premier makerspace in the city of Kingsport, and ARO was approached to aid in strategic marketing, grand opening planning, and visual branding.
Developed the marketing strategy and production of tactics
Created visual development for experiential design including murals, signage and takeaway items to be made in the center, reinforcing the the authenticity of the makerspace’s goals
Coordinated with The Inventor Center, social media influencers, city departments, and focus group ambassadors
Developed social media posts and website to promote the grand opening event