Project Description

City of Kingsport

City of Kingsport

ARO was given the opportunity to work with the City of Kingsport in creating the FY 2019 Integrated Marketing Strategy.

Identified four pillars that define Kingsport: Lifestyle, Economic Development, Neighbors, Strategic Partners

Led several focus groups to further identify key demographics in each pillar

Generated 8 tactics including web development, video production, and community events that support the goals of each pillar

Brought together 8 creative agencies to work and collaborate to achieve the goals of each pillar

Collaborated with the City and 10 strategic partners to coordinate all marketing efforts