Now the largest building materials manufacturer in the country, The General Shale team was looking to modernize the way they connected with their consumers and businesses around the world when ARO partnered with them and ushered in a new way of connecting with their consumers. Since that partnership began, we have become their agency of record and work with them on a variety of different projects, from marketing strategy, print management, social media strategy, and web development to design and branding work.

Couture Technologies is at the forefront of fashion innovation with tech that could change how consumers try on clothing. ARO partnered with Couture Technologies to establish a strong, vibrant brand through website creation and a bold brand video. Inspired by innovative, avant-garde designers and striking colors, ARO created a stunning site that encompasses key messaging and useful information about Couture Technology’s state-of-the-art product. The brand video encapsulates Couture Technology’s mission: high fashion, bold ideas and futuristic technology.

ARO partnered with Bundled to fulfill marketing needs for Vayska, a new outdoor recreation equipment company specializing in hydration packs. Vayska is a company for the wayfarers and the adventurers. After custom photography, a new e-commerce website, a brand video, custom packaging and an influencer marketing strategy, Vayska was ready to hit the trails.

Strong heritage, focus on family and a vision to build on a foundation of innovation. “This is Kingsport” was a city-wide movement to celebrate and share 101 years of achievements and the continuation of an inspired outlook in the mountainous city of Kingsport, TN. This project was strategy-focused, with new and versatile branding, a brand video encompassing the vision, and website to showcase it all. After it’s implementation, the City of Kingsport was ready to share what makes it a good place to live, work and play.

Sync Space is a network of entrepreneur centers and activity and a key partner with the State of Tennessee. They work closely with universities and colleges throughout Tennessee and Virginia to promote economic development through entrepreneurship and innovation. ARO has created elevated branding and communication tactics to deliver on Sync Space’s goal of connecting entrepreneurs with opportunity.

Frontier Health is an integral and longstanding member of the healthcare community, serving Northeast Tennessee and Southwest Virginia. With services ranging from mental healthcare to addiction treatment to foster care, they approached us with a desire to create a brand video that could be used in a regional broadcast television and media campaign. ARO produced a series of videos to highlight the ‘people focused’ approach that Frontier Health is known for.