June 2019

Brick by brick.

General Shale

Client

General Shale

Project

Direct to Consumer

Tactic

Video Series

April 2019

Brick by brick.

General Shale

Client

General Shale

Project

Direct to Consumer

Tactic

Video Series

In a renewed vision, General Shale looks to bring their product message close to customers and continue their leadership in the brick and masonry industry.

General Shale Brick, a leader in the national residential and commercial building materials looked to expand the relationship with their customers through engagement and the promotion of their modern product lines. An ARO partnership was formed and the exponential success of the campaigns proven.

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