Kingsport based Advertising Agency, ARO Creative, announces strategic partnership to bring Emmy-Award winning production agency, PopFizz, to the Appalachian Highlands Region.

PopFizz already plays a key role in highlighting and attracting attention to the many economic development activities for the State of Tennessee and TNECD. This new partnership will be focused strongly on the momentum of East Tennessee and Southwest Virginia.

“Bringing nationally recognized production capabilities to our local market allows us to continue to focus on the benefit of the region as we expand across several key markets in the Southeast.” PopFizz is a two-time Emmy award-winning production company based out of Knoxville, Tennessee and employs digital artists, editors, producers, filmmakers, and photographers.

A further consideration for the partnership to choose Northeast Tennessee over other regions of the state was the availability of high-level talent. With ETSU’s robust digital media department, a strong resource for talent is readily available for the partnership to hire employees and contractors. “As an ETSU graduate, we are always looking to give back and to hire fellow alumni. Establishing internship opportunities created a conduit to hire employees, and as the partnership continues to grow, has been key in our decision to locate here,” says Shutt.