Tri-Cities Airport – Fly Local Campaign

ARO Creative partnered with Tri-Cities Airport to launch the Fly Local campaign, designed to inspire travelers to choose their regional airport over larger hubs. Through compelling storytelling and strategic creative, the campaign resonated deeply with the community — helping the airport secure a new airline partnership with Breeze Airways as well as two new nonstop service flights to Washington, D.C. and Orlando, FL.

The campaign earned industry recognition, winning a Gold Addy and Judge’s Choice Addy, and was named a finalist in the AdAge Travel Awards.