BUILDING A BRAND
WITH GENERAL SHALE
BRICK BY
BRICK
SERVICES
Full Creative Campaigns
Video Production
Creative Writing
Design + Print
Social Media
Digital Advertising
CLIENT
Design Around You
By matching personas with products, ARO developed a full-service marketing campaign that connects directly to the heart of any home. Style and structure meet head to head in a campaign that shows that brick can be used as a building and design element for anyone, and everyone.
Architecture
General Shale in Architecture – Video Series
ARO Creative partnered with General Shale Brick to develop the General Shale in Architecture video series — a campaign that showcased the company’s products through the lens of cutting-edge architectural design. The series highlighted not only the innovative craftsmanship and design applications of brick in modern construction, but also underscored the timelessness and sustainability that have defined General Shale’s reputation for decades.
By blending forward-looking design with enduring values, the campaign reinforced General Shale’s position as a trusted leader in building materials while inspiring architects, builders, and customers to see brick as both a modern solution and a lasting foundation.
Always Brick
General Shale – Always Brick Campaign
ARO Creative partnered with General Shale Brick to launch the Always Brick campaign — a national video series celebrating the enduring strength, beauty, and sustainability of brick. Through compelling visuals and storytelling, the campaign reminded homeowners, builders, and designers why brick remains one of the most trusted and desirable home building materials.
Positioning brick as both timeless and forward-thinking, Always Brick emphasized its unmatched durability, long-term value, and low-maintenance sustainability. The campaign reinforced General Shale’s reputation as a leader in innovative, eco-friendly design solutions while inspiring audiences to see brick as a smart, lasting investment in home construction and curb appeal.
Designing with Brick
TESTIMONIAL
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TREVOR RICE,
MARKETING & AIR SERVIE DEVELOPMENT MANAGER
WORK
WITH US.
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